The Client
REVEAL is a product of O'PIN Systems Software Products Company. O'PIN Systems is a privately held Bloomington, Minnesota based corporation founded in 1985. O'PIN System's REVEAL software is deployed at the enterprise level in a wide variety of corporations and public institutions such as Pepsi Cola, Hughes Network Systems, Health Systems International, TransAmerica Financial Services, ST Microelectronics, the State of New York, the US Department of Defense and many medium as well as large companies.

The Challenge
Having successfully served multiple industries domestically for more than a decade, Reveal was ready to expand its international sales efforts. While it had experienced noteworthy success in the past overseas, Reveal wanted to establish a new breed of partner that would serve as their beachhead in Europe to jump-start its international sales initiatives. While they had the vision and strategy, Reveal lacked the marketing resources and level of international expertise to execute an efficient search for their new partner.

The Pentonian Solution
“Since it represents one of the largest markets to Reveal, and is most similar to our existing markets culturally and linguistically, Pentonian recommended establishing a beach head partner in the United Kingdom”, says Ed Bennett, Vice President of Business Development for Reveal. Based on Reveal's existing solutions and partnership requirement, Pentonian targeted the major Systems Integrators of PeopleSoft and other major ERP vendors in the U.K.

“We've been so pleased with the results that we've asked Pentonian to help us uncover new healthcare opportunities in the U.S.”

Ed Bennett,
Vice President
of Business Development


The Results
From a partner dream list of over 50 leading Systems Integrators in the U.K., Pentonian produced six highly qualified partners based on Reveal's requirements. “Formal negotiations began by week eight from the start of Pentonian's efforts and Reveal now has a successful beachhead partner in the United Kingdom”, says Bennett. “The new partnership represents forecasted revenues of over $1 million for Reveal in the first year of the partnership."